Culture helps build a strong team and a lasting company

culture eats
strategy / talent / product for breakfast

Helping you build the right environment, mindset and processes at your startup

No company has a culture;
every company is a culture
Peter Thiel

What we mean by "culture"

It is the sum of all the wanted behaviours that you celebrate minus all the unwanted behaviours that you tolerate.

A conducive environment for your team to function at its peak
The right mindset and habits required to succeed in your business, eg. customer obsession, data-first, innovation, process-based

Importance of building a great org culture

All founders agree culture is important. But are you acting accordingly?

Most founders focus only on business, product, marketing and ignore org culture. But culture has a life of its own - even without you realising, it will take hold. There is no dearth of literature on how, in due time, culture eats everything else for breakfast. And it's extremely difficult to change later - even if all team members churn, culture remains intact.

Build an A-Team and let them flourish

A productive culture attracts the best people and lets them do their best work, becoming a virtuous cycle

And it makes monetary sense too

Lower turnover, higher productivity, more aligned team leading to better probability of right decisions at all levels

We help you build the most suitable culture for your startup

We take a product-thinking approach to come up with the best solution for your org, provide you all the resources and tools required and work alongside you to implement the same

Definte the org manifesto: purpose, values, behaviours

Define

We help you define your organisation's Purpose, Values, Behaviours and Beliefs. Only once you have these written down, will you be able to drive them across

Implement

We use tools like performance feedback, rewards, OKRs, rituals and communication channels to drive the desired culture and thought-process

Train

We train your team, especially the leaders, and also identify "culture champions" to help in the adoption of the right practices and habits

Measure

We implement tracking mechanisms like team NPS, manager NPS, Culture Report for you to measure and improve the culture by identifying gaps

View Detailed Services

Founder

Chinmay Nema

A startup enthusiast, Chinmay has been a part of multiple zero-to-one and one-to-ten journeys across industries. He was an early team member at CultFit, where he first understood the importance of and the levers for building a good culture. He then co-founded Zecko, where he further developed this thought-process and built the org from scratch.

A culture evangelist, Chinmay has advised early to mid stage startups on how they can consciously drive the desired behaviours, processes and policies to ensure that as they scale, culture becomes an asset for them instead of an impediment.

We were 100 members strong, spread across 8 cities and had started to feel the need to consciously focus on our culture. Chinmay understood the unique requirements of our business and org structure and helped us design a suitable culture.

Abhishek Singh
Founder, Apna Mart

Chinmay takes a product-thinking based approach to developing the culture, which helped bring structure to the process. Together we were able to identify the key gaps and levers for us, and iteratively, the right solutions as well.

Rohit Choudhary
Founder, Seekho

Chinmay brought the right balance of philosophy and execution to help us define the desired tenets for our company and then drive them across the org by leveraging multiple tools and processes.

Pooja Dubey
Founder, Turnip